In 1969, at the Association of Arab-American University Graduates (AAUG) convention, Eqbal Ahmad delivered a stark message: the Palestinian liberation movement would fail if it relied solely on armed struggle. He argued for a broader strategy, combining military with political and ideological tactics. The aim was to bring about the moral isolation of Israel by exposing the violence and racism that Zionism, as a form of settler colonialism, had to rely upon. Today, that goal might finally be within reach.